It
cannot be denied that the color trends in the world always look up to
the West, in which the colors are according to their nature & skin tone.
Meanwhile in Asia, we have different conditions & physical surroundings
whereas our natural resources and Indonesian culture have priceless
potential. Based on this, Dr. Martha Tilaar encouraged herself to explore
the cultural and natural resources of Nusantara and mixed it with the
world color trend to create a color trend that matches the Asian skin
tone, particularly Indonesian skin tone. In 1987, the first color trend
in Indonesia, "Senja Di Sriwedari" was introduced by Sariayu Martha
Tilaar Brand. The first color trend received a warm response from Indonesian
women; hence, the success prompted Sariayu Martha Tilaar Brand to continue
introducing color trends every year from that time onwards. To date,
Sariayu Martha Tilaar Brand has launched 21 successful color trends,
which have become the beauty reference of Indonesian women and greatly
supported by popular Indonesian designers.
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The first color trend in Indonesia depicts a beautiful noon in Sriwedari Park, inspiring enough to create a combination of yellow & orange nuances for the eyes, cheeks and lips. |
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Specially created for the Indonesian designers for cosmetic colors in Designer Color Style 1988. |
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The beauty of Sumatera's jungle and various fascinating embroidery has inspired the color trend "Sumatera in Style." |
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The magnificence of temples in Gods Island (Bali) and Cirebon inspired the creation of Puri Prameswari color collection in two collections. |
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The harmony of coconut trees at Nusantara beach and violet/lavender nuance in the horizon as the background inspired Senandung Asmat make-up style. |
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The beauty of Irian Jaya's nature with its great cultures, reflected in its various unique art inspired Sari Ayu Riwayat Asmat make-up style. |
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South Sulawesi has a captivating nature and culture. Waterfalls in Bantimurung with thousands of colorful butterflies, and Tana Toraja with its diverse cultures inspired the creation of Rama-rama Toraja color trend. |
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Banda Naira with its beauty and rich natural resources became the gateway of the European to Indonesia in the past. The history inspired the creation of Banda and Naira Color Trend.
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Betawi is a chosen land attracting people to perform in the glamorous metropolitan. The genuine culture is exotic, bravely great modern culture for improvement of the nation. |
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Aceh reflects millions of variations and millions of attractions, eternal legend of victory in the past, beautiful panorama like colorful pictures. The variation of its culture depicts the mixture of its many ethnics. |
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Jungle. Culture. Beauty of women. The life of Dayak community is full of color and mystery exposed in Sari Ayu Color Trend 1997. |